Lee Kum Kee

Wonderland - Chinese New Year

One of the most demanding briefs that came across our desk in the last few years; Lee Kum Kee needed a video for a TV spot covering several styles, as well as transitioning to and from live action. An idea even more delicious than the food the crew weren't aloud to eat on the shoot! This project required every member of our department and gave them all a chance to push themselves with their own individual scenes creatively and technically (one member of the team had only just learned After Effects!).

More important than that, though was the work that went into making sure everyone worked together to achieve a video that had different stylised elements and still felt like a cohesive whole.

Over all an incredibly rewarding project, all involved were very happy with the outcome, and keep an eye out for the year of the dragon update!

Below, we have a little treat. the Soyperheroes video for Lee Kum Kee is the the most perfect pun I have ever had the pleasure of animating!